Healthcare strategies for an ageing society
That the world’s population is ageing rapidly is old news. Driven by falling fertility rates and a sustained increase in longevity, many countries—especially in the developed world—are now bracing...
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Elastic Generation report (UK)
JWT London has unveiled the Elastic Generation, its pioneering in-depth research into consumers in their 50s and 60s. A research by J. Walter Thompson London Reared during a time of significant social...
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Baby Boomers are opening their wallets
Baby boomers are often portrayed in the popular press as a monolithic group of individuals who behave in roughly the same ways and possess the same attitudes. But do these observations hold for all...
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Aging Baby Boomers To Face Caregiving, Obesity, Inequality Challenges
aging in united states The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from...
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Poverty among the ‘Silent Generation’
The report by Independent Age is about the financial circumstances of the group of older people who lived through the Second World War – sometimes called the ‘Silent Generation’. Our new analysis of...
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